Call To Action ButtonsOver the past couple of months Facebook has rolled out an important new feature for Business Pages –  Facebook Call To  Action Buttons.  If you are a Small Business with a Facebook Business Page, check to see if this feature has been added to your Page – it’s to the right of your Profile Picture.

If it’s there, put on your thinking cap and quickly figure out a way to use it.  The Call To Action Buttons are a snap to set up and provide a prominent link at the top of your Page to any destination that fits with your business goals.

For example, want to provide your Facebook audience with an easy link to something you’re featuring on your website?  Just pick from the following seven Button labels, add the URL, and you’re good to go.

  • Shop Now
  • Sign Up
  • Watch Video
  • Book Now
  • Contact Us
  • Use App
  • Play Game

While it would obviously be nice to customize the label, these offer a pretty good range which will probably be broadened over time.  Anything that helps channel your audience to destinations that you’ve selected – and these Facebook Call To Action Buttons do just that – is a valuable tool that you need to be using!